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Monthly Archive for: "November, 2018"
Home » Archives for November 2018
 With Marketers Gunning For Performance,  Are Consumer Expectations Compromised?
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By Tanya Kennedy // BPRISE
In Ad Tech, Marketing
Posted November 30, 2018

With Marketers Gunning For Performance, Are Consumer Expectations Compromised?

BPRISE has been working with a number of brands courtesy agencies this year. With a two-year product in the making, we had with us some time to watch the market. It was unnoticeable at first, [...]

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 THE CHIEF DIGITAL OFFICER (CDO) SUMMIT 2018 | LEARNING (PART 2)
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By Tanya Kennedy // BPRISE
In Ad Tech, Marketing, Updates
Posted November 8, 2018

THE CHIEF DIGITAL OFFICER (CDO) SUMMIT 2018 | LEARNING (PART 2)

We attended the CDO Summit 2018 recently and it spoke about the key digital, social and business challenges, practices, and innovations that are shaping India today. The summit was full of panel [...]

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 Google Discontinues Nearby Notifications; Beacons Have Still Got Your Back
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By Tanya Kennedy // BPRISE
In Ad Tech, Marketing, Updates
Posted November 1, 2018

Google Discontinues Nearby Notifications; Beacons Have Still Got Your Back

Brands and more specifically marketers are on the lookout for better ways to advertise to their TG. Proximity marketing, display advertising, location-based marketing are practices that [...]

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