Google Ads vs Display Ads Using BPRISE’s Programmatic Platform

We worked with an ad agency to launch display ads for an airline brand using the BPRISE Manager Platform. Here’s what we observed after the campaign took off:

Ad Agency Is No Stranger To Multiple Campaign Strategies

It’s a given that when you farm for results on new soil, you must work a little harder and in this day and age, research a little extra. Such was the strategic thinking of the agency to help their client, an airline brand. The objective was to help the airline penetrate “new soil” aka the Indian market.

They opted for Google Ads as well as display ads using the BPRISE Manager Platform. The goal of this approach was simple enough, to test what works and at what price.

What’s In A Name?

Google Ads: The agency observed that the airline’s ads were served on some of the most frequently used gaming apps. Though, the click-through rate was impressive, the traffic quality to the landing page was admittedly questionable.

Display Ads through BPRISE’s platform: Maximum number of clicks on the airline’s ads were from visitors of premium news and business sites. Quality traffic is indicative of valuable potential for your clients.

Individual browsing news online

Ad Agency’s Conclusion

All strategies said and done, it finally boils down to the client’s satisfaction. And “quality results” usually means conversion/sales for your clients.

In this scenario, the performance of ads run via both platforms – BPRISE and Google – averages out and the only deciding factor of which platform outperformed the other falls on the quality of the targeted audience.

Since the agency ran ads on hand-picked, premium, high traffic websites through BPRISE, their client, the airline was advertised to quality leads. For more details about the platform, please write to us at [email protected]

New advertising tools will surface as technology progresses. Your ultimate goal must be to test the waters when it comes to results for your clients. Explore such tools just as you test multiple campaign strategies.

We understand that “results” for your clients will sometimes mean clicks on ads, increasing their web traffic or leads to websites. Hopefully this article given you an idea that newer marketing tools may work for you and more so for your clients.

Try the BPRISE Manager Platform which is completely free of cost. With no platform fees whatsoever, test the waters with us especially if your client’s goal is listed above.

With our platform demonstration you can learn how easy it is to make display campaigns work for your clients. We have observed that display ads work for businesses in the B2C space.

 

Grow Your Business With Banner Ads (AKA Display Ads)

Farming for quality results work the same whether on a field or the web when it comes to digital marketing. The stakes are high, the fertilizers are aplenty, the equipment too many. But with everything said and done, you must get your hands soiled if you want your efforts to bear fruit.

We’ve come a long way since the web’s first banner ad published in 1994. Banner ads often called display ads are used to highlight a company or a brand’s product/service/offer. Attractive and informative creatives attract clicks from web users. This takes effort and a lot of thought! Creatives and content are your only players when trying to win clicks.

Increasing clicks on your display ads obviously means that your ads have a healthy click-through rate (CTR). That’s a good thing to have, if you want to direct web users/potential customers to your website or your specially designed “landing pages”.

For e.g. choose display advertising if you’re opening a brand-new ecommerce store that sells organic fertilizers online. This way you can draw interested people to your online store. What’s more is that you could also launch display ads if you’re a store owner and you want to advertise your products/offers to people in the vicinity of your store.

Here’s 5 solid reasons you must consider advertising your business using display ads:

 

1. Increase web traffic and leads to websites

Banner ads make it possible for brands to convey their messages to future customers. Clicks on ads mean you get drive traffic to your website thereby increasing sales potential from web users who’re interested in your products/offers.

 

2. Introduce new products or seasonal discounts

Brands use text, images and more to advertise their latest products, offers and discounts to attract store visitors, web traffic and even potential leads. Catchy creatives make web users want to learn more about your offer.

 

3. Create brand awareness

Display ads bring the brand’s logo, message and offer before potential customers. By repeatedly showing your brand’s ads to web users, you’ll create a sense of familiarity and get them interested. Drive leads to website and conversions as a result.

 

4. Get new customers

Banner ads help businesses bring their brand before newer audiences. Put the right message before quality traffic. Unlike search ads, users don’t have to look for you, your brand or your product to hear about and get interested in your brand.

 

5. Start easily and in the most cost-effective way

Businesses of all sizes benefit from display ads because they get to advertise to a wide audience using display ads. Tools like the BPRISE Manager Platform simplify buying ad space online and running your brand’s display ads. Also, the BPRISE platform has no platform fee!

 

Grow Your Business With BPRISE Manager Platform

BPRISE Manager Platform – multi-functional marketing tool

Marketing tools and strategies are like the farming equipment and fodder you use so that in time your work bears fruit. Digital marketers use the BPRISE Manager Platform to serve ads to people. The result of their strategies create visibility for their brands, reach for some and leads for others. A hospitality client of ours witnessed a CTR as high as 0.40%, read about it here!

With a massive increase in the number of internet users, businesses use digital ads to reach out to potential customers online. Digital ad spends of brands last year amounted to big numbers last year signifying the impact of digital ads on the performance of a business.

With BPRISE, you can not only launch advertising campaigns but also measure it’s impact both online (websites, apps) and even at stores. All we’re saying is that you should have the power to buy ad space from premium websites at rates convenient to you.

How have you been able to generate traffic for your website/store? Share your digital advertising experiences in the comments below!