KYC To Improve Marketing KPI?

Customers Less Likely To Respond To Brands After One Bad Mobile Experience

Gone are the days when you could carry out the “one size fits all” philosophy to your marketing campaigns. Today you need to focus on an array of parameters to draw up an effective marketing strategy.

If your target group is not clearly defined and marketed to, you run the risk of hurting your brand image since customers are less likely to engage with a company after one unpleasant mobile experience. And BPRISE wants to help you make the best decisions for your business.

Dear Marketer, Do You Know Your Customers?

A study by Nielsen highlights that only  47% of the digital campaigns in the UK reach their target. This is because marketers apply traditional targeting methods to digital and don’t really know their customers as well as they should. It is tricky because marketers not only have to engage with their existing customers but also expand their reach.

We’re saying that as marketers you have a great tool available at your disposal today – Data! And you can witness first-hand how digging into your data will nurture leads that make larger purchases than those who are not nurtured. Here’s proof!

Another study by US Business Executive showed that 64% of marketers agree that a data driven approach drives marketing success on a global scale. And data analytics forms the base of a data-driven marketing strategy. BPRISE helps you leverage modern data collection and analysis tools to get actionable and valuable information about your customers.

Try Out The BPRISE Unified Marketing Solution, Covering Data & Marketing

We’re thrilled to announce our approach with marketing, influenced by your data. Our offline-to-online solution applies analytics to your offline customer data and helps you launch relevant, personalized marketing campaigns from our marketing platform.

You can also quickly launch marketing campaigns from the BPRISE marketing dashboard, across multiple channels, including:

  • Facebook
  • Email
  • SMS
  • Websites

You can track your marketing ads, emails, SMSs and more on one single platform – the BPRISE Manager Platform. This enterprise platform  gives you performance insights that can further help your retargeting initiatives. Invest in the right set of technologies to drive your marketing KPIs.

Start with an understanding of your customers with data analytics, engage them with personalized marketing and don’t get short-changed in marketing. Let’s talk data and business, shall we?

Marketing: Data The Stepping Stone

In today’s day and age, there is so much content available – written content, video content, marketing content and so forth for the end user. Drawing parallels with marketers, it becomes clear that they have a mounting pile of “data”. Where does all the data come from? CRMs, transaction data, customer data and other databases to name a few.

Does your data provide you with adequate insight to answer all your questions related to marketing? Well, one easy way to identify an issue is when you know there’s an element in your equation that just doesn’t add up. Too much data, too many graphs with complicated text is often hard to comprehend. As advertisers you need to be able to understand the data you have at hand in a quick and effortless manner! You’d then be able to predict the consumer needs of your target audiences.

Data analyses equip marketing and sales to construct their respective plans that are in line with the organization’s goal. If you are an advertiser, here are a few pointers to help you mediate and use your data more efficiently:

  1. Profile data: The practice of data profiling helps you comprehend the first-party, second-party, and third-party data; wherein, you identify the missing links and incorrect entries listed within the data set. This promises quality data collection while assuring its relevance to your target audience.
  2. Standardize: Standardizing data across channels enables you to establish an intelligent customer database. For marketers in an organization to know what to measure and how to measure it, it is important to set standards. Start with the external sources or with the internal data your currently own.
  3. Maintain consistency – Data can be interpreted differently by people and even computer systems, for example, if an individual were to list his employer as Tata, when filling out a form to download a white paper, the system might not recognize it since it is only familiar with TCS. Therefore, it is important to have standards set and to record the data in a manner, that is recognized universally. One such example is how dates need to be recorded, whether in the format of dd/mm/yy or mm/dd/yy.
  4. Treat data silos: The information from the various regional offices, departments and different communication channels of an organization contribute to growing amounts of data. Irrelevance or inconsistency in data, can lead to miscommunication or confusion even within the organization. It is therefore vital that you have processes, guidelines and technologies in place to make sure that the branches, and teams sharing data work effectively together.

What if one software could collect, organize, administer, analyze, conduct data quality checks and recognize the trends within the acquired consumer database? It is about time that marketers’ jobs are made a little bit easier by breaking information silos and giving them a leg up with clarity and easy access to the right resource. The result will mean more time for you to get the creativity flowing to boost your brand’s presence.