The Importance Of Advertising To The Right Audience

With all that we are facing on the daily given the pandemic, we could use some major boost. Especially companies, brands and even consumers need motivation – whether it is promoting new products, identifying target audiences (TG), getting the attention of consumers or even structuring workable online strategies. It is a sensitive situation.

However, it does come with a fresh set of opportunities. Brands or companies may have to look with delicate care to spot their prospects in the sea of digital audiences. A workable marketing strategy will not only compute the budget but also carefully define audience segments that need to be targeted.

More lasting impressions can be created if data forms the base of marketing. How? It helps you predict the behaviour of your target audience. Not taking your customer’s digital footprints into account when strategizing can put you on the back foot.

BPRISE realized this since it began buying inventory and serving ads two years ago. So, to better equip you, as a platform user (digital marketer or media planner), BPRISE got data integrations done. This means you can now attract prospects who exhibit characteristics similar to your existing customers.

Here’s What’s New:

Audience! Audience! Audience!

BPRISE’s integration with 75+ global data providers like Oracle’s Bluekai, Lotame, Dun & Bradstreet, ComScore, Visa, Mastercard, Forbes and a bunch of other powerful players, gives you just what you need to shrink your expenses while still reaching out to your desired audience segments.

This new power packed data integration gives you easy access to buying millions of impressions and also helps you narrow down your reach to those (prospects) that matter. An addition like this to a programmatic ad buying platform like BPRISE, came as a natural evolution after listening to the needs of our existing platform users (agencies and ad consultants).

Use Cases:

While you set your marketing cadence taking into account the happenings of the world, we also suggest that you keep an extra eye out on that campaign performance. Getting your inboxes stuffed with Excel sheets and reports may be inevitable but you need real answers about your campaign performance.

BPRISE’s dashboard comes fully equipped with real-time reporting on campaigns that are in-flight. Imagine that you have just launched a CPM campaign across Tier 1 Indian cities targeting online shoppers and audiences who use ecommerce apps.

While the natural tendency is to set the campaign live and wait for the numbers to soar, our Campaign Managers do it a bit differently. They not only monitor your campaign by the hour (or even by minutes sometimes!) and make necessary tweaks – while the campaign is live – in order to keep CTRs from falling. This of course, is part of BPRISE’s Managed Services – wherein we manage your campaigns from start to finish including campaign setup, launching, monitoring, optimizing and reporting.

A few one-line proposals for various industries…

Real Estate / Insurance

Reach out to HNIs spread across India or people looking to buy

Appliances

Advertise to newly weds or parents of school children

Entertainment

Attract users of popular video streaming apps with your ads

Travel/tourism

Run your ads by budget travelers, luxury travelers and frequent flyers

Hospitality

Grab the attention of individuals that frequent clubs, restaurants and cafes

Pharmaceutical

Reach out to health and fitness conscious individuals or healthcare professionals

MSMEs/SMEs

Advertise to decision-makers and high-profile CXOs

B2C Brands

Attract parents, people of different age groups/interests and behaviour segments like nightlife, football, cricket lovers etc.

For You:

Our newly fitted platform feature (audience segmentation) promises to deliver your ads to your most authentic prospect no matter where across the globe they are. BPRISE has upped it’s marketing feat with the Data Management Platform (DMP) integrations and is ready to serve you while you serve the best of what you got to your audiences; while keeping your marketing budgets in check but without compromising on reaching out to your TG.

We believe it is necessary that as a business you are as ready to deliver, for people will heal and the world will get back into motion. One segment at a time!