Did you know that it is generally harder to sell to existing customers as opposed to new ones? You’ll probably agree if you’re a retailer. We’ll talk about how retailers can really win customers with digital advertising in our next articles. For now let’s take a walk-through of a successful brand awareness campaign that we carried out for a café during its open hours.
Who was the client?
Our client is a café based in Mumbai.
What was the problem?
The café witnessed a dry patch post lunch hours, every day.
How did we solve it?
Display Advertising using the BPRISE Manager Platform (DSP): Targeted display ads across a number of websites with the location set to Mumbai on the BPRISE Manager Platform, helped us introduce the café to a number of potential customers across 500+ websites.
We optimized display advertising by filtering out websites on the platform, that didn’t do well. It’s possible to adjust the websites where the ads will show on the BPRISE Manager Platform.
Sponsored Facebook ads using the BPRISE Manager Platform: Targeted ads on Facebook to reach people within a 3 KM radius around the café via the BPRISE Manager Platform.
Ad creatives by our partner agency Influestr announced the cafe’s discount.
What was the result?
The café got up to 5 walk-ins every day post lunch hours since the launch of the campaign. For the brand awareness campaign, the BPRISE Manager Platform captured a CTR of 0.4% initially. The average CTR of the campaign was approx. 0.2%.
The nature of the campaign is such that ad viewers would click on the ads (announcing discounts) initially and then choose to act on it i.e. drop in at the café.
What is the BPRISE Manager Platform?
The BPRISE Manager Platform helps brands and agencies launch display ads, social media ads, email and SMS campaigns and push notifications on mobile apps from a single dashboard.
Marketers that use DSPs, email and SMS vendors and more can now switch to just one platform that does it all – programmatic media buying, email and SMS marketing, launching push notifications on mobile apps and more.
The BPRISE Manager Platform is a marketing automation tool with the capabilities of a Demand Side Platform (DSP) that helps marketers (or platform users) to buy media programmatically.
The platform also assists marketers to launch ads on Facebook and Instagram. Marketers can use the platform to create brand awareness, reach masses and win leads.
How can BPRISE help your business?
Whether you’re a restaurant or a retail store, we can help you launch brand awareness campaigns. Got an exciting offer that you wanna share with people within a 5 KM radius of your outlet? We can help! Opening a brand new store? Wanna advertise to the local residents using display ads? Our platform can equip you with all that and more! Write to us with inquiries related to media buying, campaign optimization, SMS-email campaigns and any other query you may have in digital advertising!