Customers Less Likely To Respond To Brands After One Bad Mobile Experience
Gone are the days when you could carry out the “one size fits all” philosophy to your marketing campaigns. Today you need to focus on an array of parameters to draw up an effective marketing strategy.
If your target group is not clearly defined and marketed to, you run the risk of hurting your brand image since customers are less likely to engage with a company after one unpleasant mobile experience. And BPRISE wants to help you make the best decisions for your business.
Dear Marketer, Do You Know Your Customers?
A study by Nielsen highlights that only 47% of the digital campaigns in the UK reach their target. This is because marketers apply traditional targeting methods to digital and don’t really know their customers as well as they should. It is tricky because marketers not only have to engage with their existing customers but also expand their reach.
We’re saying that as marketers you have a great tool available at your disposal today – Data! And you can witness first-hand how digging into your data will nurture leads that make larger purchases than those who are not nurtured. Here’s proof!
Another study by US Business Executive showed that 64% of marketers agree that a data driven approach drives marketing success on a global scale. And data analytics forms the base of a data-driven marketing strategy. BPRISE helps you leverage modern data collection and analysis tools to get actionable and valuable information about your customers.
Try Out The BPRISE Unified Marketing Solution, Covering Data & Marketing
We’re thrilled to announce our approach with marketing, influenced by your data. Our offline-to-online solution applies analytics to your offline customer data and helps you launch relevant, personalized marketing campaigns from our marketing platform.
You can also quickly launch marketing campaigns from the BPRISE marketing dashboard, across multiple channels, including:
You can track your marketing ads, emails, SMSs and more on one single platform – the BPRISE Manager Platform. This enterprise platform gives you performance insights that can further help your retargeting initiatives. Invest in the right set of technologies to drive your marketing KPIs.
Start with an understanding of your customers with data analytics, engage them with personalized marketing and don’t get short-changed in marketing. Let’s talk data and business, shall we?